Privacy Policy

Effective Date: July 7, 2025

Digital Performance Partners LP (“DPP,” “we,” “us,” or “our”) respects your privacy and is committed to transparency about how we handle information.

This Privacy Policy describes how we collect, use, and protect information in connection with our website (www.dpproi.com), dashboards, analytics, and other digital marketing services (“Services”). It applies to clients using our Services, consumer data accessible when providing Services to our clients, and visitors to our website.

1. Our Role in Data Processing

DPP acts as a data controller for information collected through our website and marketing activities, and as a data processor when processing data on behalf of clients. When acting as a processor, we only process data in accordance with our clients' instructions and applicable data protection laws.

2. Scope of Data Collection

We do not collect or store personally identifiable information (PII) such as names, personal emails, phone numbers, or payment information.

For analytics and services and website purposes, we may collect:

- Hashed customer identifiers (irreversibly anonymized)

- Zip codes (for geographic analysis)

- IP addresses (at the network level, not tied to individuals)

- Browser type, operating system, referral URL, pages viewed, and timestamps

3. How We Use Data

We use data for:

- Providing analytics dashboards and reports

- Analyzing sales and traffic trends

- Improving our services and technology infrastructure

- Ensuring website functionality and security

- Communicating with clients (for business inquiries or newsletters)

We do not retain individual-level data beyond anonymized, hashed identifiers and zip codes.

4. Data Sharing & Processors

We do not sell or rent any data to third-parties.

We may share data with third-party service providers (such as analytics or cloud providers) who help us operate our website and Services. These providers are contractually obligated to protect your data and use it solely for the purposes for which we share it.

We may also share aggregated, anonymized reports with clients. No personal identifiers are shared.

5. Cookies & Analytics

We use the following cookies on our website:

- Essential Cookies: Required for basic functionality

- Performance Cookies: To gather anonymous usage analytics

We do not use cookies for behavioral advertising.

You can manage or disable cookies via your browser settings.

6. Data Security

We use industry-standard security measures to protect data from unauthorized access, alteration, or loss. All stored data is aggregated or anonymized where possible to minimize risk.

7. Data Retention & Deletion

We retain only anonymized data as long as necessary to deliver and improve our services. Personal information (if ever collected) will be anonymized immediately or deleted.

8. International Data Transfers & Canadian Privacy Rights

We operate in the United States and Canada. By using our Services, you consent to your data being transferred and processed in these jurisdictions.

For Canadian users, we comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). We take appropriate measures to ensure that your information remains protected when processed in jurisdictions outside of Canada. Canadian users have the right to access, correct, or inquire about their personal data by contacting privacy@dpproi.com.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

- Access your data

- Correct inaccuracies

- Request data deletion

- Restrict processing

- Object to certain uses of your data

- Request data portability

- Withdraw consent

- File complaints with a supervisory authority

You may exercise these rights by contacting privacy@dpproi.com.

10. Commercial Communications

If you provide your business contact details, we may send occasional marketing or informational emails. You may opt out of these communications at any time by using the unsubscribe link or contacting privacy@dpproi.com.

11. Policy Updates

We may update this Privacy Policy from time to time. Your continued use of our Services after such changes constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

For questions about this Privacy Policy or our data practices, please contact:

Digital Performance Partners LP

Email: privacy@dpproi.com

Website: www.dpproi.com